Kabelovna is an industrial space in the center of Prague hosting cultural events and offering office spaces for rent. It used to be an old factory which manufactured cables. Cables are the main element in the visual style. The letters aim to replicate cables. The main medium for branding in the space is a poster. It aims to avoid a fancy-like overly eccentric flair, but embraces the rawness of the rough and dirty factory. However, the visual style is colorful and significant, so it is unnecessary to display the logo everywhere. You can take a look from a far distance and feel that it is the Kabelovna branding.