Zš Livingston
A playful and diverse visual style? Where else than at an elementary school! Together with a team of educators, we developed a visual system of shapes, colors and icons that intertwine throughout the school. It flows from the building’s signs and reading corner indicators to exercise books, diaries, stamps, t-shirts and mugs. The united visual style surrounds children at every step and creates a personal relationship with the educational institution.
![](https://freight.cargo.site/t/original/i/6c00ad84c8e05c6c3d71a096a887f001d87eb0daf606280aad731e68b3a2f5bc/LIVINGSTON.gif)
![](https://freight.cargo.site/t/original/i/5fdebe0c5491bc4d33872a2c2cff1eb0149425ecbd522efea5839844168ed23b/_DSC0987.jpg)
![](https://freight.cargo.site/t/original/i/0c07c6fc765aca04425fec298e207c19df86d3bf9ea6738c80faae5b7bf773d3/_DSC0709.jpg)
![](https://freight.cargo.site/t/original/i/c82587904f80bb1fbe32c2d8616065a0e325040abecd747d3069b2b818351eca/_DSC1012.jpg)
![](https://freight.cargo.site/t/original/i/8f31de7359fe156281e348de0fdf0778be26ce836f26a7a00532ef1b5efea28f/livingston.jpg)
![](https://freight.cargo.site/t/original/i/c31354c0f158b34561aa5aff7a9bf99bd991befb3b314d6fbba2cda855b57f7c/livingston2.jpg)
The aim of the Livingston school redesign was to establish a comfortable space for students - a space where they, too, by their presence form the school itself. The students and teachers can adopt the visual style’s segments and assemble their own puzzle into a prepared grid.
The Livingston brand intends to be playful. We helped design an environment, but the users: teachers and students are the ones to put the playfulness into action.
![](https://freight.cargo.site/t/original/i/8f1d646ccbe82f2c7ded02583bb9c6ecf6115395be19f20e172f3815e246cf17/vitek_skop.jpg)
![](https://freight.cargo.site/t/original/i/5304620ad80c956549dc83c081fa8a4a62a1a37314292616187442e4c930a80e/LIVINGSTON2.gif)
![](https://freight.cargo.site/t/original/i/09c20b396fcef2b4d76779106992f6af21e42ae935177793313cecba6ec4deee/_DSC0988.jpg)
“As a result, people forget that a brand new logo seldom means a thing. It is an empty vessel awaiting the meaning that will be poured into it by history and experience. The best thing a designer can do is make that vessel the right shape for what it's going to hold.”
Michael Beirut – Pentagram design
![](https://freight.cargo.site/t/original/i/be7fd21fcd5ff028adb68f92d2553fc763d2682f34c8d4f0682e143f4f9b1ffc/IMG_3657.jpg)
![](https://freight.cargo.site/t/original/i/90d36cf4b0410a5f45dff970b0f82f604079f7bd92a98983d1a896d09fdd15cf/Snimek-obrazovky-2022-04-07-v2.21.27-odp..png)
![](https://freight.cargo.site/t/original/i/5dce3d8e86a6daea8aa644b9df77874d5323c394e119ef550fca9baa4b9753d1/LIVINGSTON_2.jpg)
![](https://freight.cargo.site/t/original/i/63fde843cfdafdca4f346628b3460a07bf862155fcef928b105a515b361dad8e/_DSC0708.jpg)
![](https://freight.cargo.site/t/original/i/f84471cd67f54f67b0a63c7b2a4ce55f50f65404eb0aa88de634ea30166b4e75/_DSC0707.jpg)
![](https://freight.cargo.site/t/original/i/eb24f1d772de3ff3c9937bedeab519a7b90dd2ae03444a185467330fa26eb0b8/_DSC0471.jpg)
![](https://freight.cargo.site/t/original/i/7c630d937c6bd7407c26ff8c7ad367afb6a4294dc1ee1522b4ddd6297b3e8804/_DSC1002.jpg)
Behind the visual style’s playfulness lies a rigid manual, which gives users the competence to play with the right elements, colors and font. The manual mediates and guarantees a correct handling of the Livingston brand.
![](https://freight.cargo.site/t/original/i/03ee2c572a8bd133299c0e735109979f351bfe23261a47b3e7b262434b28d218/livingston3.jpg)
![](https://freight.cargo.site/t/original/i/438e6fdb3ff10dfa3f219dc887010271fff0901323fd9d52d1a3f03bc02de7f2/livingston2.jpg)
![](https://freight.cargo.site/t/original/i/514c4b776cb3217586be24f0d3d13d1a297b42e452df2e298b0728c8c8034f5d/livingston3-kopie.jpg)
![](https://freight.cargo.site/t/original/i/4218ed3ebc4a16033f06a5ab070893d17f38fa49e122548e387e2a2e58837b36/livingston4.jpg)
Credits:
Foto: Vojtěch Věškrna
DTP: Markéta Mášová